Goal: To quickly provide the user a snapshot of the Gigamon product and the value it provides.
Behind the scenes:
I led and managed this project with the collaboration of the product marketing team of 5 to get their input on the specific elements necessary to make this come alive. With the help of corporate manager on messaging we were able to brainstorm ideas eliminate unnecessary information in order to make this animation as simple as possible. It is always a bit challenging to make sure that the technical specs of the product marketing team translates into something more simplified so that users will learn about the value without getting into the weeds. This is a top of the funnel type of information, so because of that it had to be basic.
This was the final outcome which can be found on: Gigamon homepage
Goal:
To Drive User Engagement and attention to the page by adding a subtle animations
Behind the scene:
The simple animation on this page became a top performing blade that we incorporated it throughout the site to drive more downloads to the precryption asset we were serving.
A few holiday cards within the past few years