Above: Metrics state that when users know what they are getting they are most likely to click on an ad. Therefore here there is a downloadable white paper. The CTA states "white paper" and the asset is represented inside the tablet. These ads were also created back then using Photoshop text variables, where one change in the variable applies to all the rest of the different sized ads. This is also useful when changing the language of copy to support our global marketing efforts.
The result is a very efficient way of updating 8 ads times 4 languages in a short amount of time.
The thought process of diagrams is more complicated as it appears. Your one decision of a line change for example with it's thickness or a style or color change is going to affect the entire set of diagrams that you currently have and that you will create in the future. This calls for a systematic way of creating diagrams with a very consistent brand style.
